Paws-n-Rec

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Problem
Both Millennials and GenZ demographically are not having as many children. Why is not a subject we were tackling, but the facts are what they are - they are not having as many kids. Secondly, there has been a great migration since 2008 into urban cities around the US. Millennials and GenZs have moved into the cities. COVID interrupted this trend slightly, but it has since picked back up. Lastly, technology (especially the mobile phone) has both connected people, but simultaneously has made them very lonely. So what happened, they got a furry friend (that absolute best kind 🐢) while living in the city!
Solution
We architected a new service, SaaS product, and business model. We combined three distinct themes, hospitality (hotels), multi-family apartment rental formulas, and SaaS subscription pricing. The logic behind the three themes was that creating an actual β€œhotel feel” in every part of the experience would make the furry family members feel like they were going on a vacation every day and reduce anxiety. This cascaded everywhere from the design, build, sanitation standards, service quality, turndown service times, kitchen cadence, etc. The multi-family apartment rental formulas were a great primer for not over-selling the occupancy and helped with balancing the proper human-to-furry friend service ratio. Lastly, a SaaS subscription model (per usage per month) made a great deal of common sense since it is easier to budget this into one’s monthly expenses rather than it being an unpredictable/variant cost item.
Role
Co-Founder
Scale
United States - Most Large Cities
Funding
Bootstrapped
Result
Exit - Sold to PE Firm 2021
Categories
B2C
Web
Enabled Service