the vig app
Problem
The Millennial and Gen Z generations had both the numbers and the influence to change the way we all bank, save, and invest. Their demand for financial services and TradeFi products has been growing, but they want and need very different things from what’s traditionally been offered in the past. They are very interactive, gamified, and mobile first generations which means the design of financial services and products, and the customer end user experiences that are delivered to them must be different.
Solution
We constructed a lab application ecosystem to build and incubate numerous TradeFi products. Over a 2 year period this included a search intent and matching exploration engine for Stocks, ETFs, and Crypto; a trading calculation engine and tracking/alerting algorithm structure for US Options contracts; one of the largest free to use Crypto analytics web apps; a proprietary securities charting application for the web; hyper lightweight fantasy Stock and Crypto gaming.
Role
Founder
Scale
>250k users with global penetration into over 174 countries
Funding
Seed
Result
Held
Categories
Web
Mobile
TradeFi
B2C
